Drop your raw recipe clips. Get back finished reels with recipe effects, a planned week, and ready-to-post files for Instagram, TikTok, Shorts, Facebook, Threads and LinkedIn.
Prep: 20 min setupCook: your clipsServes: 6 networks
Raw clip in. Recipe reel out.
Pick a look A kitchen style, or build your own.
Drop your clips, say "edit it" Cuts, captions, recipe effects and music under your voice.
Tweak in plain words "Shorter intro." "Grams, not cups."
Approve the day See exactly what goes out, then schedule it in each network's free tool.
Effects that know it's a recipe
Ingredient DropName and amount appear as it goes in.
Step CounterStep 2/5, always on screen.
Kitchen Timer8:00 counting down.
Heat Badge180°C / 356°F.
Cups and GramsBoth audiences, one video.
Mistake vs. RightSplit screen, the fix wins.
Save CardA recipe card to screenshot.
Smart ReframeHorizontal to vertical, following your hands. No black bars.
Built in a real cooking school
Sous Reel comes from Il Primo, a cooking school in Belgrade. We cook all day and teach in the evening, and we did not have hours left to edit. So we built the studio that does it, and now we are opening it to other food creators.
Questions
Do I need to code? No. You paste one line and Sous Reel asks you questions and sets itself up.
What do I need? A Mac and a paid Claude plan. Nothing else to subscribe to.
When does it open? The waitlist gets the first invitation and the founding price. We will email you the date.